Online Epidemic Alert! 'Island Fever' Set To Spread In China As The Travel Bug Goes Viral
Social Travel Marketplace, WEGOGO, Launches WeChat Platform To Offer Chinese Travellers More Exotic And Adventurous Destination Experiences
June 9, 2016
Singapore, 27 May 2016 – WEGOGO (我走走) kicked off the Island Fever! to cure one of the pains affecting the growing segment of Chinese looking beyond shopping and sight-seeing when going on vacations.
It aims to address the needs of the modern and evolved travellers, seeking experiences encompassing beautiful beaches, clean waters, blue skies, fresh air and natural eco-tourism offerings to heal themselves from the stress of rapid urbanization.
Island Fever! promises to let the Chinese experience freedom and take a step back while engaging themselves in their favourite leisure activity – travelling.
“What better way than to adopt the laid-back nature and lifestyle of idyllic but spectacular islands?” said Wong Toon King (TK), serial entrepreneur and Internet pioneer who is lead investor of the Shanghai and Singapore-based start-up.
Island Fever! GILI ISLANDS
The campaign kicked off with Gili Islands in Indonesia, where WEGOGO ‘s vision of offering aspirational and transformational travel was brought into focus on its WeChat platform. WEGOGO showcased the lives and inspirational stories of Travel Hosts through compelling content including online videos, blogs and activities on the small island known for great diving and tortoise sightings.
As a social travel platform, WEGOGO aims to address the phenomenon that the Chinese traveller will leapfrog the entire industry, not just by being the largest source market or highest spenders that they already are, but becoming the most adventurous of all travellers. This sensational change has been accelerated by the use of mobile technology and information being readily available to help them seek the most exotic adventures in the world.
Next Up … Island Fever! SINGAPORE
At the press and travel briefing, WEGOGO shared some of the aspirational experiences for Gili Islands on its technological platform, and its plans to initiate collaborations with the Singapore travel service providers to grow their travel businesses. WEGOGO plans to share with the Chinese market, the genuinely local, exotic and adventurous activities and experiences that the island-city of Singapore has to offer.
WEGOGO will apply its social and aspiration driven platform to grow its Island Fever! campaign to cover Singapore and surrounding islands. This is captured in many of the authentic local exotic experiences that will be showcased and made available to the Chinese traveller.
The social travel marketplace will be further boosted with WEGOGO ’s self-learning technology that will identify targeted segments of Chinese to deliver specific content that will appeal directly to them, and facilitate direct interaction between the traveller and Travel Hosts of these unique and often life-inspiring experiences.
“An island like Singapore can go beyond being a tourist destination of attractions to a one that offers aspirational travel experiences,” said Mak Chee Wah, CEO and Co-Founder of WEGOGO .
“Our model of using WeChat allows us to reach out to the tens of millions of Chinese, and our aspirational hosts-centred experiences platform will multiply bookings and travel,” he added.
“Eventually, WEGOGO will explore the whole planet to discover more exotic and amazing islands for the Island Fever! campaign,” shared Richard Tan, Co-founder and Director of Business Development. “This will fulfill our vision of making travel transformational,” added the man known internally as Chief Travel Pirate.BACK
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